DMEXCO 2015: All Night long OFFICIAL DMEXCO PARTY 2015

This post was originally published at dmexco.de

Often copied, but never matched: The official dmexco Party 2015 will take place on September 16 in the historic Wartesaal near Cologne Cathedral!

This year’s party will also have “Bridging Worlds” as its motto, because our visitors can make valuable contacts while enjoying a great celebration. With a view of Cologne Cathedral, the international digiconomy will party in the way that only dmexco participants can. In such a setting, personal networking happens automatically!

Afterwards, our DJ will be a real floor-filler as he invites all dmexco clubbers to hit the dance floor.

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Author : dmexco.de

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DMEXCO 2015: Conference Program

This post was originally published at dmexco.de

GET YOUR INSPIRATION: CASE STUDIES – LEARNINGS – INSIGHTS

Practical knowledge, successful case studies and inspiration for everyday marketing life – that is what the 115 seminars divided up among 7 seminar rooms and of each of them holding an audience of 200 to 250 people are all about. 45 minutes of lectures, discussions with invited panel participants or through to debates: There is a relevant theme for every one of the trade visitors!

Since the dmexco is the most premier global digital marketing event for the economy, it is our passion to bring all innovations, technologies and trends to life.

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Author : dmexco.de

CM WORLD 2015: Big Brands Take Top Honors at 2014 Content Marketing Awards

This post was originally published at prnewswire.com

CLEVELAND, Aug. 22, 2014 /PRNewswire/ — General Electric, Guitar Center, Target and Four Seasons are just a few of the brands to receive honors from the 2014 Content Marketing Awards, the largest awards program in North America for people who create content for organizations.

Photo – http://photos.prnewswire.com/prnh/20140821/138747

The Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG, launched in 2004. The agency portion of the awards program initiated in 2012.

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Author : Content Marketing Institute

DMEXCO 2015: “Die Nummer eins bei Frauen!”

This post was originally published at internetworld.de

Die Otto Group ist einer der größten Online-Versender im deutschsprachigen Raum. Das Flaggschiff Otto.de ist laut einer Studie des EHI Retail Instituts und Statista gemessen am Umsatz die Nummer zwei unter den Top 100 der deutschen Online-Shops. Nur Amazon liegt in diesem Ranking vor Otto.de.

Nun erschließt der Hamburger Versandhändler ein neues Geschäftsfeld und wird zum Online-Vermarkter. Dazu wurde die Otto Group Media gegründet. Eine wichtige Rolle sollen hierbei die Kundendaten spielen, die die Otto Group besitzt.

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Author : Christian Erxleben

RISE HK 2015: Web Summit’s Rise conference to debut in Hong Kong

This post was originally published at scmp.com

Europe’s largest meeting of tech minds, Web Summit, is heading to Hong Kong, having been rebranded as Asia’s inaugural Rise conference.

Paddy Cosgrave launched Web Summit in Dublin, Ireland, in 2010. Last year, it was attended by more than 20,000 people, and past speakers have included tech celebs such as the founders of Tesla and Netflix – Elon Musk and Reed Hastings, respectively – as well as executives from global mega-brands Google, Apple and Facebook.

Among the 200 speakers at the Hong Kong event will be 9Gag co-founder and chief executive Ray Chan; president of Google for Work Amit Singh; and Matt Mason, chief content officer of the controversial filesharing service BitTorrent.

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Author : Victor Wang