CM WORLD 2015: This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this New Year’s episode, Robert and I critique Forbes’ heavy-handed approach to blocking ad blockers and its promise of a “light ad” experience for visitors who agree to comply. Is there a better way to handle this? We think so. Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016.

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Author : Joe Pulizzi

CM WORLD 2015: Our Favorite Tweets From the 2015 #CMWorld Twitter Chats

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At the Content Marketing Institute, our team is filled with people who have a genuine enthusiasm for the practice of content marketing. We also are fortunate to be supported by another team with a similar fervor – a vibrant #CMWorld Twitter Chat community. This super-smart, incessantly curious, and generous group gathers each Tuesday at noon Eastern Standard Time. We extend our sincere thanks to the hundreds of people who have joined us in 2015, including our inaugural CMI Community Champion Mike Myers.

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Author : Monina Wagner

CM WORLD 2015: #CMWorld 2015 – Help to Define & Defend Your Content Strategy

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Struggling to define and defend your content strategy? Listening to your buyers’ stories to understand their expectations can help you build a strategy that wins their trust and business. In this clip from Content Marketing World 2015, Adele Revella discusses how insight into your buyer’s buying decision clarifies the “content” of your content marketing.

To see the full presentation and slides from #CMWorld order our VOD:

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CM WORLD 2015: Content Curation Resolutions: 8 Tools to Try in 2016

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Does anyone know where 2015 went? Seems like I just blinked my eyes and opened them on a brand new year.

I always consider the holiday season to be a time for reflection – a time to take a step back from the daily grind, look at the progress I made in the year that’s passed, and prepare to tackle the tasks and projects I want to accomplish in the next 12 months.

Among all my usual resolutions for 2016 (get more exercise … spend more time with friends … bring about world peace … blah, blah, blah), I’m looking to add some new skills to my arsenal and step up my content curation game.

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Author : Jodi Harris

DMEXCO 2015: IAB & dmexco to Join Forces at Mobile World Congress to Explore the Future of Marketing in Cars, in Homes, on Wrists, and in Pockets

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Invitation-Only ‘Turning Mobile Into Mobility: Innovation Without Borders’ Full-Day Program Slated for Tuesday, February 23, 2016

Sponsored by Facebook, Google, and Nasdaq

NEW YORK – The Interactive Advertising Bureau (IAB) has partnered with dmexco – the preeminent global digital marketing exposition and conference held in Cologne each autumn – for an exclusive day of programming at the 2016 Mobile World Congress focused on the theme “Turning Mobile into Mobility: Innovation Without Borders.” Held on Tuesday, February 23, 2016, the invitation-only event will explore practical, actionable ideas on how senior marketing, media, telecommunications, and technology executives can work together to adopt measurable strategies that engage mobile audiences on screens and in environments far beyond the smartphone and tablet – connected cars, the “Internet of Things,” smartwatches, and more.

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Author : Ad Tech Daily