All posts by Opentopic Demo

CM WORLD 2015: Content Marketing Trends For 2016 [Infographic]

This post was originally published at styla.com

According to the old adage, those who own the information — own the world. Being prepared and knowing what to expect is a battle half-won, and only heaven knows how many of those battles took place in the content marketing world last year!

Here at Styla, we’ve been thinking ahead, preparing for what the future has in store.

You have probably already seen our previous articles on content marketing trends, in which we highlight every key change to watch out for in 2016. But in case you haven’t, check out this infographic and read this post in full to understand the “why” behind every trend.

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Author : styla.com

CM WORLD 2015: Our Favorite Tweets From the 2015 #CMWorld Twitter Chats

This post was originally published at thedragonecho.com

At the Content Marketing Institute, our team is filled with people who have a genuine enthusiasm for the practice of content marketing. We also are fortunate to be supported by another team with a similar fervor – a vibrant #CMWorld Twitter Chat community. This super-smart, incessantly curious, and generous group gathers each Tuesday at noon Eastern Standard Time. We extend our sincere thanks to the hundreds of people who have joined us in 2015, including our inaugural CMI Community Champion Mike Myers.

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Author : thedragonecho.com

CM WORLD 2015: Five Forms of Interactive Content to Boost Engagement

This post was originally published at marketingprofs.com

Blog posts, whitepapers, e-books, and infographics… they’ve all got a place in our content marketing strategy. They’ve weathered the test of time and they’re still great for generating traffic and leads.

But could we be pushing ourselves and creating something even better?

The latest trend in the marketing world is interactive content, and it’s gaining popularity for very good reasons.

Interactive content works the way you would expect: You create a piece of content that people can interact with—either aesthetically or with a practical aim in mind—and as a result it cuts through the noise of run-of-the-mill content that gets published in droves every day.

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Author : Tom Whatley

CM WORLD 2015: Our Favorite Tweets From the 2015 #CMWorld Twitter Chats

This post was originally published at copyranger.com

At the Content Marketing Institute, our team is filled with people who have a genuine enthusiasm for the practice of content marketing. We also are fortunate to be supported by another team with a similar fervor – a vibrant #CMWorld Twitter Chat community. This super-smart, incessantly curious, and generous group gathers each Tuesday at noon Eastern Standard Time. We extend our sincere thanks to the hundreds of people who have joined us in 2015, including our inaugural CMI Community Champion Mike Myers…

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Author : copyranger.com