CM WORLD 2015: Five Forms of Interactive Content to Boost Engagement

This post was originally published at marketingprofs.com

Blog posts, whitepapers, e-books, and infographics… they’ve all got a place in our content marketing strategy. They’ve weathered the test of time and they’re still great for generating traffic and leads.

But could we be pushing ourselves and creating something even better?

The latest trend in the marketing world is interactive content, and it’s gaining popularity for very good reasons.

Interactive content works the way you would expect: You create a piece of content that people can interact with—either aesthetically or with a practical aim in mind—and as a result it cuts through the noise of run-of-the-mill content that gets published in droves every day.

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Author : Tom Whatley

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