CM WORLD 2015: This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

This post was originally published at contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this New Year’s episode, Robert and I critique Forbes’ heavy-handed approach to blocking ad blockers and its promise of a “light ad” experience for visitors who agree to comply. Is there a better way to handle this? We think so. Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016.

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Author : Joe Pulizzi

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