This post was originally published at thenextmob.com
Marketing is no longer confined — as it once was — to print media and television. Now people are being marketing to via cars, homes, pockets (smartphones), and even through the watches on their wrists. To address this issue, the Interactive Advertising Bureau (IAB) will team up with dmexco at the 2016 Mobile World Congress. This year’s Congress will devote itself to the theme “Turning Mobile into Mobility: Innovation Without Borders.” Slated for Tuesday, February 23, 2016, the invitation-only event will explore “practical, actionable ideas on how senior marketing, media, telecommunications, and technology executives can work together to adopt measurable strategies that engage mobile audiences on screens and in environments far beyond the smartphone and tablet – connected cars, the “Internet of Things,” smartwatches, and more,” event organizers said last week.
Author : Paul Joseph