DMEXCO 2015: IAB and dmexco explore mobile marketing practices of the future

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The Interactive Advertising Bureau (IAB) has partnered with digital conference dmexco to present an exclusive programme at the 2016 Mobile World Congress. Themed “Turning Mobile into Mobility: Innovation Without Borders”, the event discusses innovative ideas how marketing, media and technology professionals can engage mobile audiences on screens beyond smartphones and tablets, such as wearables, connected cars and IoT.

Mobile World Congress 2015

The session is sponsored by Facebook, Google and Nasdaq.

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Author : Anne Freier


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