DMEXCO 2015: UK TV advertising – is there room for greater automation?

This post was originally published at mediaoceanuk.com

Stuart Smith our VP of Client Service, spoke out about the state of UK TV advertising at the recent DMEXCO conference in Cologne. “Ninety-six percent of linear TV spots achieve a one or less rating – so there is room for greater automation.” Take a look at the video below.

For those wanting to dive deeper into the programmatic TV debate join Stuart and other key industry speakers at the upcoming Mediatel Automated Trading Debate in London on October 5th.

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Author : mediaoceanuk.com

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