DMEXCO 2015: IAB & dmexco to Join Forces at Mobile World Congress to Explore the Future of Marketing in Cars, in Homes, on Wrists, and in Pockets

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NEW YORK–(BUSINESS WIRE)–The Interactive Advertising Bureau (IAB) has partnered with dmexco – the preeminent global digital marketing exposition and conference held in Cologne each autumn – for an exclusive day of programming at the 2016 Mobile World Congress focused on the theme “Turning Mobile into Mobility: Innovation Without Borders.” Held on Tuesday, February 23, 2016, the invitation-only event will explore practical, actionable ideas on how senior marketing, media, telecommunications, and technology executives can work together to adopt measurable strategies that engage mobile audiences on screens and in environments far beyond the smartphone and tablet – connected cars, the “Internet of Things,” smartwatches, and more.

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