CM WORLD 2015: Why All Marketing Should Start With Your Brand Story

This post was originally published at typeacommunications.com

“Knowing yourself is the beginning of wisdom.”

Aristotle

I’ve had interesting conversations with a CEO the past few weeks.

He reached out to me to talk about marketing because, as he puts it, “We create a lot of content but nothing seems to get better.”

“Nothing” of course, means revenue.

He’s right. They’d rebranded the company earlier in the year, which improved messaging from where it had been previously.

But despite all the effort, all the content they produced, webinars they hosted, emails they sent and analytics the looked at…things still weren’t moving.

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Author : Carla Johnson

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