CM WORLD 2015: #CMWorld 2015 – Using Personas to Drive Lead Nuturing

This post was originally published at youtube.com

The whole point of lead-nurturing is to shorten time to revenue and increase your lead-to-opportunity-to-customer-ratio. In this clip from Content Marketing World 2015, Ardath Albee discusses why putting personas to work to inform a lead-nurturing strategy is the secret sauce for escalating performance.

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