This post was originally published at frequency.com
A new, evolved look at content marketing might make ROI just exactly the remedy we need to build a better business case and provide true measurement for content marketing. In this clip from Content Marketing World 2015, Content Marketing Institute’s Chief Strategy Officer, Robert Rose, discusses why ROI is an inherently flawed metric for marketing.
To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/
For more on #CMWorld: http://www.contentmarketingworld.com/
Author : Content Marketing Institute
Conference 2015 