CM WORLD 2015: The Dos and Don’ts of Outsourcing Content Creation

This post was originally published at

Marketers are always challenged to find enough time to accomplish every task they are charged with, so outsourcing a job like content creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of quality content marketing?

According to our annual content marketing research , about 50 percent of marketers outsource some aspect of content creation, with writing and design being the top things they get help with.

Below is a glimpse of the outsourcing landscape for B2C marketers in North America, specifically:

Read More

Author : Michele Linn


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s