CM WORLD 2015: The Dos and Don’ts of Outsourcing Content Creation

This post was originally published at contentmarketinginstitute.com

Marketers are always challenged to find enough time to accomplish every task they are charged with, so outsourcing a job like content creation may seem like an obvious solution. But, is it really an easy solution, when you factor in all the requirements of quality content marketing?

According to our annual content marketing research , about 50 percent of marketers outsource some aspect of content creation, with writing and design being the top things they get help with.

Below is a glimpse of the outsourcing landscape for B2C marketers in North America, specifically:

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Author : Michele Linn

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