CM WORLD 2015: How to Stop Worrying and Love Content Inventories and Audits

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Content inventories. Content audits. The terms alone can strike fear into the heart of any marketer. Many of us aren’t sure what these inventories and audits look like or why, exactly, they exist.

We sense vaguely that they’re big and messy, like monsters lurking in the closet. We avoid thinking about them, figuring that if they’re important, someday someone will do something about them. Meanwhile, we keep our heads down and make more content.

Let’s throw the door open on that scary closet. As big as those monsters are, you may find yourself agreeing with the many content strategists who consider content inventories and audits their best friend.

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Author : Marcia Riefer Johnston


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