CM WORLD 2015: Content Marketing: A New Frontier

This post was originally published at huffingtonpost.com

Parveen Panwar is passionate about online advertising and ad technology. He has created digital strategies for various video branding campaigns and made them successful through distribution strategies in the digital landscape. Learn more about what he does in his company, Vidaptiv.

Today’s consumer typically spends several hours online each day. That’s the good news for advertisers and content producers. However, consumers will give only a few seconds to any sort of advertising. If advertisers want to reach them, they’ll need a new skill: exceptional content marketing.

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Author : Young Entrepreneur Council

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