CM WORLD 2015: This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?

This post was originally published at contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss a very funny South Park episode about sponsored content and native advertising that gets a lot of things right. Next, we react to Yahoo’s clumsy attempt to get users of its email service to turn off their ad blockers, and we take issue with a blog post that claims content marketing is about to “fade to black.” Finally, Google Plus gets a makeover, but should marketers invest time there?

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Author : Joe Pulizzi

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