CM WORLD 2015: 14 Must-Read Social Media Marketing Books

This post was originally published at sproutsocial.com

Distinguishing between wants and needs isn’t easy, but one thing you can always count on is that they’ll change. And as the wants and needs of your customers evolve, so too must your social marketing strategy.

In order to be successful online you have to be flexible, and sometimes that means experimenting with new tactics or trying out different technology. Fortunately you don’t have to do this alone.

One of the best things about the social media community is everyone’s willingness to share insights and help others.

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Author : Jennifer Beese

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