CM WORLD 2015: Strategy, not volume, increases the value of content marketing

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All enterprises, from small businesses and startups to large corporations, struggle with content marketing. From how to produce enough content, what the right kind of content is and how to create a cohesive strategy around that content, it’s critical to not only know the value of the content itself but the impetus behind it. At the Content Marketing Master Class in Austin on Tuesday, December 1, less than 48 hours ago, experts shared how to leverage content marketing as more than just another piece of marketing.

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