CM WORLD 2015: 3 Tragic Errors to Avoid When Building a Web Content Marketing Program

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After 15 years building websites — first as a developer, then a project manager, and now as a digital strategist — there’s one thing I can say with confidence: Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter.

Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage for a couple of reasons:

While they are often world-class content creators, they aren’t necessarily seasoned interactive design and/or technology project leaders.

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