This post was originally published at contentmarketinginstitute.com
After 15 years building websites — first as a developer, then a project manager, and now as a digital strategist — there’s one thing I can say with confidence: Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter.
Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage for a couple of reasons:
While they are often world-class content creators, they aren’t necessarily seasoned interactive design and/or technology project leaders.
Author : contentmarketinginstitute.com