This post was originally published at contentmarketinginstitute.com
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company.
One way to engage: Surprise your audience.
In the latest – and last – installment in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants:
Andrew Davis, author of Brandscaping and Town Inc.
Author : Michele Linn