CM WORLD 2015: #CMWorld 2015 – Why Content Falls Flat

This post was originally published at youtube.com

Content is no longer enough, it’s all about understanding the pulse of creativity, data, and what the future of branding is all about. Advertising is no longer the best/most effective way to reach an audience. In this clip from Content Marketing World 2015, Mitch Joel talks about how the consumer has changed and what that means for your content.

To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/

For more on #CMWorld: http://www.contentmarketingworld.com/

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Author : Content Marketing Institute

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