This post was originally published at contentmarketinginstitute.com
By now I hope we’ve all heard that content marketing is a long play. You simply can’t decide to try it out for a couple of months and expect to see huge payoffs.
Instead, to get the most out of your content you have to get management, executives, or whoever holds the purse strings to commit to at least a year of consistent content marketing.
But just imagine how terrible it would be if you managed to get this buy-in, crafted a beautiful content strategy, and then burned out all of your content producers before you could see it come to fruition?
Author : Andrea Fryrear