CM WORLD 2015: #CMWorld Chat: Adding A Charitable Component To Your Business

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Should you add a charitable component to your business? Let’s discuss with Content Marketing Institute’s Vice President of Operations Pam Kozelka during Tuesday’s #CMWorld Twitter chat!

Q1: Do brands need a cause? Why (or why not) do you think so? #CMWorld

Q2: How do brands find a cause to support with differing interests from team members? #CMWorld

Q3: If brands support a cause, does there need to be a natural tie-in to business goals/missions? #CMWorld

Q4: Can brands support multiple charities effectively?

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