This post was originally published at contentmarketinginstitute.com
Every businessperson, regardless of the type of organization they work for (B2C, B2B, not-for-profit, or solopreneur), wants content that drives traffic and helps build its audience. To this end, it’s a great idea to make your readers feel special by creating effective content marketing that provides exclusive access to information.
To minimize costs and to leverage related distribution and promotion, it’s helpful to have a plan in place from the outset of your content program. The following content marketing best practices and tips will help you build this plan in the most efficient and effective way possible.