CM WORLD 2015: 6 Steps to a Data-Driven Content Marketing Strategy

This post was originally published at contentmarketinginstitute.com

When a shopper walked into my grandpa’s store in Cranford, New Jersey, in 1955, he received a firm handshake and personal service. Grandpa Ted would walk his customers around the store, learning about their lives and needs through conversation. These details would inspire how he approached other customers as well as those who returned again for new products.

Despite the fact that my grandpa was a smart marketer and a savvy businessman, he’d likely freak out at the idea of trying to build relationships with customers he’d never seen before in person.

Read More

Author : contentmarketinginstitute.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s