CM WORLD 2015: 6 Steps to a Data-Driven Content Marketing Strategy

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When a shopper walked into my grandpa’s store in Cranford, New Jersey, in 1955, he received a firm handshake and personal service. Grandpa Ted would walk his customers around the store, learning about their lives and needs through conversation. These details would inspire how he approached other customers as well as those who returned again for new products.

Despite the fact that my grandpa was a smart marketer and a savvy businessman, he’d likely freak out at the idea of trying to build relationships with customers he’d never seen before in person.

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