This post was originally published at crystalclearcomms.com
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea:
Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first, and define your products and services second.
As founder of the Content Marketing Institute (CMI), Joe has proven the success of this formula. CMI rose from a near-death experience to become one of Inc.’s fastest-growing companies for 3 years in a row, with revenue up 50% a year.
Author : George Stenitzer