DMEXCO 2015: Technology is powering a transformation of creative agencies – Troy Ruhanen, Global CEO, Omnicom’s TBWA

This post was originally published at us.mediaocean.com

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We spoke with Troy Ruhanen from Omnicom’s TBWA about creativity and the transformation of creative agencies into thinking businesses. “Expectations from clients and brands are changing and speed is at the heart of this,” explains Ruhanen.

TBWA has been the agency for Apple for over 30 years now.

Watch the latest news and thought leadership content from key industry speakers as part of the DMEXCO series brought to you by Mediaocean and Beet.TV.

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Author : us.mediaocean.com

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