CM WORLD 2015: #CMWorld 2015 – How to Adapt a Mature Content Marketing Program

This post was originally published at youtube.com

Four Seasons Hotels & Resorts has been a pioneer in developing industry-leading content programs. In this clip from Content Marketing World 2015, Felicia Yukich & Sarah Nabors discuss how the company has evolved their content marketing program to bring business results without sacrificing engagement.

To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/

For more on #CMWorld: http://www.contentmarketingworld.com/

FOR TONS MORE advice & education
http://www.contentmarketinginstitute….

SUBSCRIBE TO OUR EMAIL LIST!
http://info.contentmarketinginstitute…

LET’S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Google+ ► https://plus.google.com/+Contentmarke…
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Linkedin ► http://www.linkedin.com/company/conte…
Slideshare ►http://www.slideshare.net/cmi

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