This post was originally published at youtube.com
Four Seasons Hotels & Resorts has been a pioneer in developing industry-leading content programs. In this clip from Content Marketing World 2015, Felicia Yukich & Sarah Nabors discuss how the company has evolved their content marketing program to bring business results without sacrificing engagement.
To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/
For more on #CMWorld: http://www.contentmarketingworld.com/
FOR TONS MORE advice & education
SUBSCRIBE TO OUR EMAIL LIST!
Twitter ► https://twitter.com/@cmicontent
Google+ ► https://plus.google.com/+Contentmarke…
Linkedin ► http://www.linkedin.com/company/conte…