CM WORLD 2015: 9 Steps of Content Licensing

This post was originally published at wrightsmedia.com

When you win an award or endorsement from a trusted, well-known publication, you get more than a high five. You also get huge marketing opportunities that can be used to leverage your brand while boosting your bottom line.

So what’s next? Content Licensing.

When your brand wins an award, receives an endorsement or earns public praise in a trusted industry publication, content licensing allows you to take that winning content and strategically work it into your overall marketing plan.

Since we are having some fun at Content Marketing World this week, let’s use that as an example.

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Author : Brittni Castilaw

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