CM WORLD 2015: How to Launch a “Content-First” Business with with Joe Pulizzi

This post was originally published at blog.generalassemb.ly

If you’re a marketer, you’ve probably heard of the Content Marketing Institute (CMI). With it’s quick tips and thoughtful lessons, this website is full of advice for startups, freelancers, and corporations who are looking to learn how content can help grow their businesses. We recently chatted with Joe Pulizzi, CMI’s founder and the man who coined the term “content marketing,” to discuss the content marketing revolution and what’s next for him and this fast-growing industry.

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Author : Emily Pope

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