This post was originally published at contentmarketinginstitute.com
I want to share with you content marketing’s biggest conundrum. Many marketers fail to truly understand what content marketing really means beyond the blog post, beyond the view, and beyond the “like.” They focus on the superficial and not the important ratio between production and performance.
Yet, content marketing is reaching a production and performance plateau, where marketers must get better at measuring performance to justify continued investment. As Jake Sorofman, Research Vice President at Gartner, says:
Author : Andy Betts