This post was originally published at contentmarketinginstitute.com
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking.
That all changed when we made a concerted effort to commit to content marketing. By implementing the following 10 steps, we were able to grow our site from 20,000 page views per month to over 200,000 page views per month in the span of just one year.
While we’re a start-up, many of these lessons can be applied to larger brands as well – anyone who wants to build audiences.
Author : Sujan Patel