This post was originally published at contentmarketinginstitute.com
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave?
And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer?
Would you include this content asset? You bet, right?!
Yet, it’s this one asset that 51% of survey respondents indicated was most lacking on vendor websites.
Author : Dianna Huff