CM WORLD 2015: Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic

This post was originally published at contentmarketinginstitute.com

Admittedly, I was cranky with sick kids and snow days when I started this post (OK, rant), but even though spring and health are upon us my feelings haven’t changed:

Just because you can doesn’t mean you should.

This, of course, can apply to many things, but this year I have read too many blog posts that tell brands that they should jump into video, audio, and infographics. They regale readers with stats that say, “Everyone is doing it, so you should too,” or “Comprehension jumps when you use video.”

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Author : Michele Linn

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