This post was originally published at contentmarketinginstitute.com
This post was co-authored by Dechay Watts , Chief Strategy Officer and Co-Founder of Sprout Content. Follow her on Twitter @Dechay.
The emotion that a brand evokes in someone — or more importantly, in a specific group of people — has a big impact on a company’s success or failure. Emotions play a huge role in how consumers act and react. Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes.
Author : Debbie Williams