This post was originally published at contentmarketinginstitute.com
By Robert Rose published April 28, 2013
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.
By Joe Pulizzi published April 27, 2013
We’re going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.