CM WORLD 2015: #CMWorld 2015 – Creating Content that is engaging

This post was originally published at youtube.com

You should be creating engaging content because your audience demands it and your company or organization deserves it. This is a clip from Ann Handley’s presentation at Content Marketing World 2015 where she discusses creating good content vs. good enough content.

To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/

For more on #CMWorld: http://www.contentmarketingworld.com/

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