This post was originally published at youtube.com
You should be creating engaging content because your audience demands it and your company or organization deserves it. This is a clip from Ann Handley’s presentation at Content Marketing World 2015 where she discusses creating good content vs. good enough content.
To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/
For more on #CMWorld: http://www.contentmarketingworld.com/
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