CM WORLD 2015: The Art of Building Influencer Relationships: Ann Handley

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Ann Handley, Author and CCO at Marketing Profs

Continuing with the series of interviews conducted at Content Marketing World from the Traackr Caafe, Ann Handley reveals how she believes brands should give before asking for anything.

When brands reach out to Ann simply because she’s an influencer, she doesn’t like it. Ann believes the brand representative should do an inquiry on the influencer and appreciate them as a person, not just as an influencer.

Ann Handley’s best experience of a brand reaching out to her involved a well thought out gift box that included a scarf, Moleskine notebooks, and treats for her dog — some of Ann’s favorite things.

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