CM WORLD 2015: Why Content Marketing Trumps Advertising

This post was originally published at heidicohen.com

7 Ways Content Marketing Works When Advertising Does Not

Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.

What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.)

On average, people in the US receive 5,000 brand messages per day according to Razorfish.

YIKES!

While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do.

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Author : Heidi Cohen

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