This post was originally published at contentmarketinginstitute.com
If you are like 69 percent of B2B content marketing professionals, you feel challenged by a lack of enough time — in fact, 30 percent of content marketers consider this to be their greatest challenge. As someone who lives and breathes in the content marketing space, I can relate to feeling overwhelmed. But is this reported time crunch a legitimate excuse for failing to realize the full potential of content, or just a way to justify a lack of optimal success?
In a continuing roundtable series focused on the newest B2B content marketing research from Content Marketing Institute and MarketingProfs, industry experts Ardath Albee, Michael Brenner, Carla Johnson, Michael Weiss, and Todd Wheatland discuss the validity of this challenge.
Author : Michele Linn