This post was originally published at contentmarketinginstitute.com
As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive meaningful business results. Why? Because they often overlook a simple reality: To create and deliver content that attracts and retains customers , a haphazard approach just won’t cut it. You need a strategic framework for conceptualizing, designing, and scaling your efforts.
While developing an effective content marketing strategy isn’t easy, becoming familiar with its core components is the first step for moving in the right direction.
Author : contentmarketinginstitute.com