DMEXCO 2015: The Unstoppable Revolution

This post was originally published at iabuk.net

David Frew, Senior Programmes Manager at IAB UK and Member of the IAB Europe Programmatic Trading Committee, runs us through the astonishing growth of programmatic advertising.

In the 18th century a number of innovations in the textiles industry kicked off the industrial revolution – the single biggest societal change since the discovery of fire and the domestication of animals. Textile production went from a home-based, artisanal method where quality could vary between individual producers to a standardised and efficient system.

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Author : iabuk.net

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