DMEXCO 2015: The Unstoppable Revolution

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David Frew, Senior Programmes Manager at IAB UK and Member of the IAB Europe Programmatic Trading Committee, runs us through the astonishing growth of programmatic advertising.

In the 18th century a number of innovations in the textiles industry kicked off the industrial revolution – the single biggest societal change since the discovery of fire and the domestication of animals. Textile production went from a home-based, artisanal method where quality could vary between individual producers to a standardised and efficient system.

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