This post was originally published at contentmarketinginstitute.com
If you had access to an audience of 347 million people, would you ignore the opportunity to market to them? Of course, you wouldn’t. LinkedIn continues to be among the most popular social networking sites for professionals. Yet, while the majority of content marketers use LinkedIn, too few rate it as an effective channel.
Joe Pulizzi often talks about creating better customers through better marketing. As the community manager for the Content Marketing Institute, I use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.
Author : Monina Wagner