CM WORLD 2015: Incorporate Participation Marketing for More Scalable Content Marketing – Lee Odden #CMWorld

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Never rely on the fact that just because someone co-created with you, they will share your Content. You have to make it easy, fun and inspiring for influencers to share by providing a preview of their contribution or including some pre-written tweets for them to share.

“The best should win, but creating the best is a challenge.” – Lee Odden

Connection is what fuels everything. As you collect specific information from your community, you can begin creating templates for different customer segments and stages in the buying cycle.

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Author : admin


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