CM WORLD 2015: The Power of Twitter Chats

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Since launching in July 2006, Twitter has come a long way. It started as a way for people to share their personal opinions in 140 characters. As time went on, it became the next big marketing thing for businesses. Now, few businesses can’t go without it since it is a way to communicate with customers. Recently, I learned that Twitter can be used as more of a marketing tool though.

With the growing popularity of Twitter, it is no surprise that Twitter chats have also grown as time as gone on. I remember first learning about Twitter chats in college through PRSSA, but never participated in them.

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