CM WORLD 2015: Andrew Davis: Inspired Content — How Brilliant Storytellers Create a Sudden Urge to Act [#CMWorld]

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After being voted Content Marketing World’s 2013′s top speaker, Andrew Davis returned to Cleveland in 2014 to give the keynote address. The former child actor turned Fortune 500 marketer and author kicked off his presentation by saying that the sales funnel had outlived its usefulness. Brands should start mining the beginning of the customer journey, the moment of inspiration, by using great storytelling to inspire. By missing the moment of inspiration, marketers fail to stimulate the customer’s urge to act.

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