DMEXCO 2015: A German View of Programmatic

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Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter.

Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting hundreds of speakers and exhibitors, and attracting thousands of visitors. Programmatic advertising is always top of the bill, but this year it occurred to me that despite being the hosts of the world’s largest ad tech event, Germany has actually not been as quick to adopt programmatic technology – something that I anticipate working in our market’s favour.

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Author : sonja


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