This post was originally published at event.on24.com
Technology has become one of the most powerful tools in a marketer’s arsenal, but making sense of the growing array of options can be a daunting task.
The 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories, which is more than double the number of vendors compared to 2014. With new technology emerging everyday and the array of options already available, it can be extremely difficult to know where to start and evaluate which marketing technology will help impact your bottom line the most.
Author : event.on24.com