CM WORLD 2015: Content May Be King, but Audience Is Key

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Using Empathy to Understand Your Audience

At this year’s Content Marketing World 2015 Hospitals Lab, Ahava Leibtag, President of Aha Media Group in Washington D.C., spoke on the topic of healthcare content. While the main focus of the conference was how to craft and share content, the Hospitals Lab asked us to take a step back and think about who is reading your content before you start to create it— a particularly valuable message for professionals working in healthcare.

Per Leibtag, the three things content marketers need to be successful are:

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