This post was originally published at digitalmarketingmagazine.co.uk
I recently attended dmexco in Cologne, where the overarching theme for this year’s digital marketing conference was “bridging worlds.” But as I walked around the stalls and talked to people from across the industry, a few topics kept cropping up that got me thinking about the challenges, and the opportunities, that digital marketing currently faces.
Tablet, laptop or mobile? Nope, it’s everything
The shopping journey is constantly evolving as consumers use more devices than ever before. According to a recent Ofcom report, in the UK smartphones are now the most popular device for accessing the internet.
Author : Jean-Baptiste Goux