DMEXCO 2015: Relevancy, Accuracy and Creativity – A Marketer’s Key Weapons to Combat Challenges

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I recently attended dmexco in Cologne, where the overarching theme for this year’s digital marketing conference was “bridging worlds.” But as I walked around the stalls and talked to people from across the industry, a few topics kept cropping up that got me thinking about the challenges, and the opportunities, that digital marketing currently faces.

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The shopping journey is constantly evolving as consumers use more devices than ever before. According to a recent Ofcom report, in the UK smartphones are now the most popular device for accessing the internet.

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Author : Jean-Baptiste Goux


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